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This "new era" broke from the conventional Spanish-language programming model, the changes made for the 1998–99 lineup included the complete removal of telenovelas from its prime time schedule, citing the inferior quality of the South American serial dramas that it had been acquiring compared to the Mexican serials from Televisa that were carried by Univision.

The revamped evening lineup that premiered on September 28, 1998 included several new sitcoms, traditional scripted dramas and game shows with higher production values, including several scripted shows that were remakes of English language series owned by Columbia Tri Star Television (now Sony Pictures Television), to position the network as a younger-skewing alternative to Univision more acculturated to assimilated American Latinos.

) is an American Spanish-language terrestrial television network owned by Comcast through the NBCUniversal division NBCUniversal Telemundo Enterprises.

It is the second largest provider of Spanish content nationwide behind American competitor Univision, with programming syndicated worldwide to more than 100 countries in over 35 languages.

The first wave of major changes to Telemundo came on August 11, 1997, when the network revamped its prime time schedule by cutting an hour of its prime time telenovela lineup; concurrently, local newscasts on the network's owned-and-operated and affiliate stations were moved an hour earlier to p.m.The network also began to produce its own original telenovelas, the first of which to premiere were Angélica, mi vida ("Angelica, My Life"), Marielena, Guadalupe, Señora Tentación ("Lady Temptation") and Tres Destinos ("Three Destinations").International distributors soon approached the network for the syndication rights to air these programs on television networks in other countries.On November 25, 1997, Liberty Media and Sony Pictures Entertainment purchased a majority interest in Telemundo from Reliance Capital Group for 9 million, beating out a bid made days earlier by an investment group led by Telemundo Group chairman Leon Black, who had already owned 40.3% of the network through Apollo Global Management and remained a minority partner in Telemundo Group through the purchase; under the deal, Liberty acquired a 40% interest and Sony (which made its entry into domestic broadcasting ownership with the deal) acquired a 35% stake in Telemundo, with the remaining interest held by investment firms Apollo Global Management and Bastion Capital Fund.On November 25, 1997, several investors who held shares in Telemundo Group filed an injunction to block the sale in a Delaware Chancery Court, in order to investigate whether executives were shortchanging shareholders in accepting the offer; that request, as well as a separate injunction request by Univision Communications, were later rejected.

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