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As of 2016, there are over 300 Hardee’s restaurants throughout Latin America, Asia and the Middle East, specifically in Bahrain, Curaçao, Egypt, El Salvador, Guatemala, Hong Kong, Iraq, Jamaica, Jordan, Kazakhstan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, South Korea, Taiwan and the United Arab Emirates.

Specifically, in the Middle East, the Hardee’s menu does not include any pork items and each beef is certified Halal due to religious and cultural beliefs.

For a few years after acquiring the Roy Rogers Restaurants fast food chain in the early 1990s, Hardee's outlets sold the popular Roy Rogers Restaurant fried chicken recipe, hoping it could compete with Kentucky Fried Chicken. A new Hardee's logo was unveiled in 2006 that featured script lettering and retained the iconic Happy Star, further unifying the Hardee’s and Carl’s Jr. Hardee's also marketed special Super Bowl celebratory pins in the early 1990s. released a commercial online featuring model Charlotte Mc Kinney advertising its new All Natural Burger to air regionally during Super Bowl XLIX.

In addition to Roy Rogers, Hardee's also owned Rax Roast Beef for a period of time and sold roast beef sandwiches throughout the Hardee’s system. In 2005, Hardee’s introduced Hand-Scooped Ice Cream Shakes & Malts. The ad features Mc Kinney walking around a farmers' market, implying that she is "all natural" and uses double entendres to suggest that she is naked with strategically placed items in the market until it reveals Mc Kinney in a bikini eating the All Natural Burger.

Gardner, who was vice president, had political ambitions and left the company when he was elected to the United States House of Representatives in 1966.

The 1964 menu included: hamburger-15 cents, cheeseburger-20 cents, fries-10 cents, apple turnovers-15 cents, milk-12 cents, coffee-10 cents, Coke, Pepsi, Root Beer and Orange Soda-15 cents and 10 cents, and milkshakes (chocolate-strawberry-vanilla)-20 cents.

Hardee's Food Systems Inc., is an American-based fast-food restaurant chain operated by CKE Restaurants Holdings, Inc.

The Miss North Carolina pageant celebrated its 75th anniversary in 2012.Rawls and Gardner sold their first franchises to a small group of longtime friends and acquaintances who formed their own companies and over time, built hundreds more franchised locations.Hardee’s Food Systems went public in 1963 with Rawls as president.A campaign titled "More Than a Piece of Meat" featured scantily clad women appearing to receive sexual gratification from consuming Hardee's products, and "Name Our Holes" — an ad campaign and website promoting Hardee's Biscuit Holes.In March 2017, Hardee's began to move away from the sexualized ads by releasing a commercial featuring a white bearded character played by Charles Esten as "Carl Hardee Sr." who had come back into the office (much to the delight of the employees) to find his son (Drew Tarver), aka "Carl Jr." who was focusing on sex appeal over its food.

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